Last Updated: April 15th, 2026
1. Introduction
Welcome to Sustainable Materials AI (the “Website”, “Platform”, or “Blog”), operated by Simreka (“we”, “us”, or “our”), a company registered in the Netherlands.
We are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, process, use, store, and safeguard your personal information when you visit our website, read our articles, subscribe to our newsletter, or contact us.
This policy complies with the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679), the Dutch GDPR Implementation Act, and other applicable data protection laws, including the California Consumer Privacy Act (CCPA/CPRA) for California residents.
By using Sustainable Materials AI, you acknowledge that you have read and understood this Privacy Policy.
2. Data We Collect
We collect only the minimum personal data necessary. The types of data we may collect include:
Identity and Contact Data
- Full name
- Email address
- Company name and job title (if voluntarily provided)
Technical and Device Data
- IP address
- Browser type and version
- Operating system and device information
- Time zone and screen resolution
Usage Data
- Pages visited, articles read, and time spent on the Platform
- Clickstream data and interaction metrics
- Search queries and download history (if any)
Cookies and Tracking Technologies
- First-party and third-party cookies
- Analytics cookies and similar tracking tools
We do not collect sensitive personal data (special categories) such as health information, racial or ethnic origin, or biometric data.
3. How We Use Your Data
We process your personal data for the following purposes:
- To provide and improve the functionality of the Website
- To analyze traffic, user behavior, and content performance
- To respond to your inquiries and communications
- To send newsletters, updates, or industry insights (only with your explicit consent)
- To detect and prevent technical issues or fraudulent activity
- To comply with legal and regulatory obligations
4. Legal Basis for Processing (GDPR)
Under the GDPR, our processing activities are based on the following legal grounds:
- Consent: For non-essential cookies, analytics tracking, and marketing communications (newsletters).
- Legitimate Interests: For website analytics, security, content improvement, and understanding how users engage with our materials science and sustainability content.
- Performance of a Contract: When you request specific services or information.
- Legal Obligation: To comply with applicable laws and regulations.
You have the right to withdraw your consent at any time.
5. Cookies Policy
We use cookies to enhance your browsing experience, analyze site traffic, and understand content performance. These include:
- Essential Cookies: Necessary for the website to function properly.
- Analytics Cookies: To measure visitor numbers and popular content (e.g., Google Analytics).
- Preference Cookies: To remember your settings.
You can manage or refuse cookies through our cookie consent banner or your browser settings. For more details, please refer to our Cookie Policy.
6. Data Sharing
We do not sell your personal data to any third parties.
We may share your data only with:
- Trusted service providers (data processors) such as hosting providers, analytics services, and email delivery platforms, under strict data processing agreements.
- Legal authorities, regulators, or courts when legally required.
- Professional advisors (e.g., lawyers) when necessary.
7. International Data Transfers
Our primary servers are located within the European Economic Area (EEA). However, some service providers may be based outside the EEA (primarily in the United States).
When personal data is transferred outside the EEA, we ensure appropriate safeguards are in place, primarily through Standard Contractual Clauses (SCCs) and other GDPR-compliant mechanisms.
8. Your Rights (GDPR & CCPA)
You have the following rights regarding your personal data:
Under GDPR:
- Right to access your data
- Right to rectification
- Right to erasure (“Right to be forgotten”)
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Right to withdraw consent
Under CCPA/CPRA (for California residents):
- Right to know what personal information we collect
- Right to delete your personal information
- Right to opt-out of the sale of personal information (we do not sell data)
- Right to non-discrimination
To exercise any of these rights, please contact us at the email address below. We will respond within one month.
9. Data Retention
We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy or as required by law. After this period, we securely delete or anonymize your data.
10. Data Security
We implement appropriate technical and organizational security measures to protect your data against unauthorized access, loss, alteration, or disclosure. These include encryption, access controls, and regular security reviews.
However, no internet transmission or storage method is completely secure.
11. Children’s Privacy
Our Platform is not intended for individuals under 16 years of age. We do not knowingly collect personal data from children. If we discover such data has been collected, we will delete it immediately.
12. Third-Party Links
Our blog may contain links to external websites. We are not responsible for the privacy practices or content of those third-party sites.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The revised version will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically. Continued use of the Platform after changes means you accept the updated policy.
14. Contact Us
If you have any questions, requests, or concerns about this Privacy Policy or how we handle your data, please contact us:
Email: [email protected]